Thursday 30 April 2015

The Thin Line Between Confusing and Being Confused

Sometime last year I wondered whether there are "Chinese Walls" that separate the editorial teams of the Daily Nation and the sister (or its brother) publication, the Business Daily. Whenever they are confronted with a business/economics information the two tend to see things differently, the latter often getting it right and the former completely missing the point.
Today was not any different. After the release of the Economic Survey 2014 by the Kenya National Bureau of Statistics (KNBS) that confirmed what we have known all along that the economy's performance has not been stellar (real growth a 5.3 percent for 2014 represented a decline from the previous year's 5.7 percent), the Daily Nation's headline screamed: Bad year for the economy but more jobs created. This is as confusing as it is confused.
Let me start with the confusing bit. The Daily Nation wants its readership to imagine that real growth is not important for job creation. Indeed it may be creating an impression that the causality runs the opposite way - declining growth leading to more jobs. That leads to the confusion that I see in there. May be somebody was trying to look for a positive angle where none exists.
Some of us believe that if something is black, simply call it black. But I know in journalism schools, they have what they call looking for balance. That is why if the Daily Nation was to conduct an interview about the shape of a chicken egg, and one egg-head says it is square and the rest of the respondents say it is oval, the headline will most like be: Opinion differ on the shape of a chicken egg. Nobody will say that some dunderhead thinks that it is square while it truly is oval.
The  Business Daily, using the same KNBS Economic Survey 2014 gets it right. It reports that  "Growth slowdown, generates formal sector jobs". In other words, the Business Daily cared to bring out the fact that it is not about numbers; it is about the quality of jobs.
If I were the Economics Editor for the Nation Media Group - they don't have one; perhaps they do not need one! - I could have steered the story towards analysing the extent to which the economy's growth is far from the potential (what in our tribe we call full employment). That way we are able to see the difference between cyclical things (temporary) and structural things (permanent), This will lead us to determining whether the jobs that Daily Nation seems to be celebrating are those that were lost during the downturn and are now being regained - in which case it is not job creation.
Oh, I unfairly expect too much out of the Daily Nation's economics reporting. I forget that they are busy trying to sell a newspaper!         

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